At Muhlenhaupt + Company, we compile deep insights about your current business to create a strategic roadmap for accelerating towards a bigger future and provide the support your team needs to implement those strategies. With all this talk about strategy, you’d think we spent years training with American chess grandmaster, Bobby Fischer. But we didn’t just play chess, we created a new version of it.
Within our team of talented, outside-the-box thinkers is our designer Veronica who recently won a Graphis New Talent Merit Award for her collaborative design of a children’s chess project. Graphis, The International Journal of Visual Communication, promotes only the best work in advertisement, graphic design, photography, art and illustration. With prestige like that, M+Co is proud to have Veronica as part of the team!
In the Spring of 2016, Veronica was one of three designers selected to partner with Chess at Three, a New York based company that specializes in teaching children as young as the age of three how to play chess. Their unique story-based curriculum helps children learn chess piece movement and game strategy. Veronica and the other designers were provided with a set of entertaining stories that attached individual character personas to each chess piece to further explain how that piece moves. For example, King Chompers (the white king piece) only moves one step at a time because his love for food has made his belly too big for fast walking!
The final project consists of a two-sided game board, chess pieces, removable character pieces with plastic bases, instructional cards with scene illustrations and a box that doubles as a play theater.
The company needed help bringing a visual voice to their stories and first product—a custom system of characters and game components. The Chess at Three curriculum inspired the designers to create a collection of products focused on bringing each character’s story to life. The final project consists of a two-sided game board, chess pieces, removable character pieces with plastic bases, instructional cards with scene illustrations and a box that doubles as a play theater. Additional elements were created to enhance the fun learning experience, including a fully illustrated book with a dust jacket that folds out to reveal a map of “The Isle of Chesstonia,” and a reversible storage bag that allows children to choose their team. The complexity of the project is evident in both its craft and concept, supported by industrial design and textile/fashion experts.
In addition to being recognized by Graphis, Veronica and her team’s project received the Philadelphia University’s Best Graphic Design Capstone Project Award and a University Entrepreneurship Award. We always knew Veronica had skills, but we're glad to see she's getting some well-deserved recognition.
Veronica Llamas, Nicole Meyer, Caroline Noebels
Veronica Llamas, our award winning designer, originally started developing this concept in early 2016, before being chosen to collaborate with 2 other designers for the competition. See her original work here. Chess for all!
SEE HOW IT ALL STARTED