Books make great gifts because they have whole worlds inside of them!
– Neil Gaiman
Here at Muhlenhaupt + Company, Christmastime provides the wonderful opportunity to express our sincere gratitude and warm appreciation for the relationships we have been privileged to develop with clients, partners, advisors, and friends.
But the season also presents the stress of searching for presents that are more thoughtful than forgettable and definitely not a fruitcake.
While we offer you our sincerest wishes for a peaceful and prosperous new year, we realize it’s easier said than done.
“Rest,” By Alex Soojung-Kim Pang looks at different relaxation techniques while dispelling the long-held myth that harder work yields better outcomes. By combining rigorous scientific research and examples, he challenges our tendency to see work and relaxation as countering forces. Pang says the key lies in ‘deliberate rest,’ which unlocks productivity, energy, sharper ideas, and a better life.
Over the course of Rip Muhlenhaupt’s four-decade career he has seen changes in attitudes toward rest and work shift from the “greed is good” days of Wall Street, to the demand for more family-friendly hours, to the tether technology has placed on employees today.
“Up until recently the number of hours you worked and appearing to be busy were the ways you were going to get ahead. It was pervasive and continues to be in many cases. Companies like ours have embraced the idea of White Space and flexible PTO,” Rip explains.
“We feel this is a true gift because it validates the fact that you can go take a nap,” he said with a laugh.
“Rest” isn’t only a Christmas gift; it is a yearlong wish.
Designing a book jacket presented Muhlenhaupt and Company’s creative team with a different set of obstacles but not unlike many the team has confronted with similar projects before ultimately delivering outstanding results.
The “Rest” book cover project allowed the designers to showcase their creativity and their interpretation on what “Rest” – the book and the concept – means to them.
Nazarena "Naz" Luzzi Castro, Creative Partner
For Naz, the book presented an interesting concept by suggesting we only have four hours of good work in us before we need to recharge. She challenged herself by only using type, no illustration or photos.
“I knew I wanted to have ‘rest’ really big,” she explained. “Rest has four letters, and we only have four hours of good work in us. It’s almost like a cycle.”
She overlaid the numbers on each of the letters to make it read like a cycle. She chose yellow and green, which represent calm.
Veronica Llamas, Designer
While reading “Rest,” Veronica learned that work and rest are not enemies. Instead, they are partners.
She illustrated someone at rest and working in the same picture. It might look like the person is daydreaming during his hike, but a closer look reveals he is having creative thoughts.
“How you spend your non-working hours determines how you spend your working hours,” she said.
Bill Heemer, Designer + Photographer
In creating a design for the book cover, Bill used an illustrator’s style since he doesn’t usually employ that medium.
His definition of rest doesn’t necessarily mean a mid-afternoon snooze as evidenced by his homage to caffeine. It can be simply taking time away from the daily grind.
“To me, rest means getting away to grab a cup of coffee. It’s time to decompress, think of other stuff or nothing at all,” he said.