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M+Co Makes $500k Investment in Philadelphia Businesses

Philly Businesses Win When They Share the Love

by Katie Kohler — Posted on April 16th, 2017

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PHILADELPHIA- What’s love got to do with business?

Plenty.

Love makes the world go round. If people love something – an idea, a product, a brand – there is no better investment.

Muhlenhaupt + Company, a Philadelphia-based creative digital consultancy, is committed to helping businesses achieve a positive Return on Love (ROL). For the launch of the “Philly Love” campaign, they are reaching out exclusively to fellow Philadelphia businesses to help them get a free jumpstart on their marketing efforts and revenue growth.

The mission is to provide area businesses with a complimentary website audit powered by expert recommendations that will help increase conversions, sales and revenue.

Muhlenhaupt + Company has their sights set high. The goal of the campaign is to donate $500,000 worth of professional consulting services to local business owners. It’s not just about numbers; it’s about spreading the love. When a business experiences revenue growth, it opens their budget to reinvest and spend with other local businesses.

Your neighborhood farm-to-table restaurant is getting rave reviews (a positive ROL). The farm needs to grow more produce and raise more animals. They order more restaurant supplies from forks to barstools at the nearby restaurant supply store. Their neighbors experience an uptick in business since diners visit their stores.

The mission is to provide area businesses with a complimentary website audit powered by expert recommendations that will help increase conversions, sales and revenue.

It’s not just Philly Love, it’s a Philly Sound…it’s a Love Train.

And the train can keep growing. Hopefully, in the end more local businesses will be in a position to spend money.

Todd Staples, Director of Revenue Optimization, knows how to achieve increased profits through a website audit. Staples and other analysts put together recommendations to help businesses satisfy the seven core conversion principles in order to quickly see an increase in online revenue.

“If a five percent increase in sales comes from making a tweak on your website, it is the most valuable part of your business you can focus on. If you increase by conversion rates just a bit, you double profitability,” commented Staples.

Staples is an online marketing expert and a former lead conversion rate optimization consultant for the #1 CRO agency in the world. He has generated $10’s of millions in profit for his clients by helping them create engaging online experiences, get more leads, and significantly increase their online sales. He’s also a former “Fear Factor” champion. After jumping out of helicopters, eating things like bull “pissel” (Google it. It IS what you think it is.) and coagulated blood pizza with fish eye and live worm toppings, Todd won $50k that he subsequently put towards starting his first business, Stealth Auto, an ecommerce store.

Muhlenhaupt + Company is a fourth generation family business with roots in Long Island and its current leaders, Rip and Adam Muhlenhaupt, have called the Philadelphia area home for most of their lives.

“We are looking to take a real step into making an impact on the community larger than ourselves,” said Adam Muhlenhaupt, Principal and COO, of the “Philly Love” campaign.