We used the adjectives “athletic,” “elegant,” and “forward-thinking” to describe the above logos, and we’re willing to bet you either didn’t notice or completely agreed. Had we said Nike’s calming swoosh, Audi’s garish rings, or Apple’s cast-off fruit, you might have done a double-take. That’s because each of the iconic companies listed above created more than just a trademark or logo, they engaged their audiences and connected with them emotionally to cement brand loyalty.
Brand identities alone cannot do that, but brand experiences can.
In other words
...we don’t stop at a cool logo or a well-placed advertisement. We follow a top-secret five-step guide to creating a successful brand, and we’re about to unveil it all.
To create a brand that is personal and relatable, we research the behaviors, lifestyle, pain points, and goals of your target audience. Then, we use our findings to create a detailed persona of your perfect customer. We would say “a match made in heaven,” but then we might sound too much like eHarmony, and they’re a little different.
Point is, we understand the importance of creating one specific persona (or many, depending on your audience and needs) that will guide our design choices in the next steps of the branding process. Without them, we couldn’t create the necessary and valuable interactions between your brand’s product or service and the people that they will matter the most to.
Staying on the same page
A persona represents a cluster of users who exhibit similar behaviors or patterns when visiting a site, using a product, or making a purchasing decision.
Since your mission statement is the backbone of your brand, we work with you to identify it early on in our process. For starters, an effective mission statement should be a clear and concise affirmation of your business strategy and should help answer the following questions:
What do you do?
How do you do it?
Who do you do it for?
What value are you bringing?
The challenge – which is, of course, our favorite part – is making sure that your mission is ingrained into everything you do moving forward. You want the mere sight of your brand or logo to remind customers of exactly who you are and what you stand for.
Have No Fear, M+Co is Here!
As professional problem solvers, we are here to guide you through this process and figure out who you want to be when you grow up!
By researching brands in your industry niche, we seek not to imitate but to identify what they do well and where they fail. Our goal is to differentiate your company from the competition through a strong branding experience that exceeds already established expectations.
Forget Elvis, Sherlock Holmes is our King!
We investigate what makes your company unique, then we give your target audience a reason to choose you over your competitors.
Our superstar designers translate all the research and decisions made in the previous steps, into a visual voice for your company. We’ll obsess over the perfect combination of fonts, color schemes, and balanced spaces to create a logo that becomes:
Original in Concept
Expressive of your company’s values
After all, a well-designed logo can provide the essential information that customers need to differentiate you from your rivals and start relating to your core brand. Are you greener? Faster? Friendlier? More modern? And, as your target market grows more familiar with your brand and values, they are more likely to establish trust and loyalty, and to become brand ambassadors who recommend you to others.
Teamwork Builds Success
Through a series of collaborative meetings, we will work with you to push the limits of our creativity and refine your logo until it’s perfect.
Keep Moving Forward
This is where we ensure that the research we conducted, UX/UI design we created, and other branding materials we’ve provided continue to effectively communicate your brand and lead to conversions.
First, we’ll create a brand guide that establishes the agreed upon Rules of Your Brand, making sure to spell out the guidelines for your logo, font, color palette, iconography, imagery, vocabulary, and print and web material usage.
Next, we’ll package a deck of branding materials that includes your logo, business cards, stationery, website design, and everything in between.
A form consisting of detailed questions, preferably based on persona interviews and potential user problems, that is sent to a sample of your target audience.