Let's Talk Careers

And a little wisdom to get you through your day.

“ ”

I knew that if I failed I wouldn't regret that, but I knew the one thing I might regret is not trying.
- Jeff Bezos | Whether you think you can or you think you can't, you're right.
- Henry Ford | The most difficult thing is the decision to act, the rest is merely tenacity.
- Amelia Earhart | Don’t ask what the world needs. Ask what makes you come alive, and go do it. Because what the world needs is people who have come alive.
- Howard Thurman | If people knew how hard I had to work to gain my mastery, it would not seem so wonderful at all.​
- Michelangelo |
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Heroic Brands.

Brand Experience Design

intro bit

Do You Know Who You Are?

Anyone can identify a logo. It’s a combination of fonts, shapes, and colors that create a symbol used to represent a company: Nike’s athletic swoosh, Audi’s elegant four rings, or Apple’s forward-thinking fruit.
Notice what we did there?

We used the adjectives “athletic,” “elegant,” and “forward-thinking” to describe the above logos, and we’re willing to bet you either didn’t notice or completely agreed. Had we said Nike’s calming swoosh, Audi’s garish rings, or Apple’s cast-off fruit, you might have done a double-take. That’s because each of the iconic companies listed above created more than just a trademark or logo, they engaged their audiences and connected with them emotionally to cement brand loyalty.

Brand identities alone cannot do that, but brand experiences can.

Which brings us to what we can do…


Be creative, be, be creative.

Our creative team understands that success comes from a customer’s ability to interact with brand-related stimuli (i.e. your website, communications, packaging, and other provided environments). To become memorable and remain relevant, your brand needs to illicit feelings, initiate conversations, and create behavioral responses from your customers, and that’s where our team of right brain thinkers excels.

In other words

...we don’t stop at a cool logo or a well-placed advertisement. We follow a top-secret five-step guide to creating a successful brand, and we’re about to unveil it all.

You’re welcome.

And so it begins.

➸ Step 1
We determine your target audience.

Is your ideal customer Mark who lives the cubicle life from nine to five and never misses Monday night football? Or would you prefer to sell to Stacey, a young woman in her late 20s who reads a book per week and enjoys socializing? Yeah, we get specific.

To create a brand that is personal and relatable, we research the behaviors, lifestyle, pain points, and goals of your target audience. Then, we use our findings to create a detailed persona of your perfect customer. We would say “a match made in heaven,” but then we might sound too much like eHarmony, and they’re a little different.

Point is, we understand the importance of creating one specific persona (or many, depending on your audience and needs) that will guide our design choices in the next steps of the branding process. Without them, we couldn’t create the necessary and valuable interactions between your brand’s product or service and the people that they will matter the most to.

Staying on the same page

A persona represents a cluster of users who exhibit similar behaviors or patterns when visiting a site, using a product, or making a purchasing decision.

➸ Step 2
We define your mission statement.

What is your company’s value? How is your company going to leave an impact on customers? What is its purpose for existing?
If you haven’t solidified your company’s mission statement, your customers will have a difficult time relating to a brand that is undergoing an identity crisis.

Since your mission statement is the backbone of your brand, we work with you to identify it early on in our process. For starters, an effective mission statement should be a clear and concise affirmation of your business strategy and should help answer the following questions:

What do you do?

How do you do it?

Who do you do it for?

What value are you bringing?


The challenge – which is, of course, our favorite part – is making sure that your mission is ingrained into everything you do moving forward. You want the mere sight of your brand or logo to remind customers of exactly who you are and what you stand for.

Have No Fear, M+Co is Here!

As professional problem solvers, we are here to guide you through this process and figure out who you want to be when you grow up!

➸ Step 3
We identify your competitors and help your brand rise above them.

Oscar Wilde once said, “imitation is the sincerest form of flattery.” At Muhlenhaupt + Company, we don’t believe in flattery.

By researching brands in your industry niche, we seek not to imitate but to identify what they do well and where they fail. Our goal is to differentiate your company from the competition through a strong branding experience that exceeds already established expectations.

This “competitive sleuthing” step is crucial because, without branding, there is no differentiation. Without differentiation, there is no long-term profitability and, quite frankly, we’re here to make you money. Ka-Ching!

Forget Elvis, Sherlock Holmes is our King!

We investigate what makes your company unique, then we give your target audience a reason to choose you over your competitors.

➸ Step 4
We make you look appealing.

While many companies can make you look pretty, we think beauty is about more than looks – it’s about appealing to your target audience in a way that encourages them to become your repeat customers.
Your brand has to outlive the lifecycle of your products or services; it has to be more than a one-dimensional image; your brand (and everything that stems from it) has to create loyalty.

Our superstar designers translate all the research and decisions made in the previous steps, into a visual voice for your company. We’ll obsess over the perfect combination of fonts, color schemes, and balanced spaces to create a logo that becomes:

Memorable

Original in Concept

Expressive of your company’s values

After all, a well-designed logo can provide the essential information that customers need to differentiate you from your rivals and start relating to your core brand. Are you greener? Faster? Friendlier? More modern? And, as your target market grows more familiar with your brand and values, they are more likely to establish trust and loyalty, and to become brand ambassadors who recommend you to others.

Teamwork Builds Success

Through a series of collaborative meetings, we will work with you to push the limits of our creativity and refine your logo until it’s perfect.

➸ Step 5
We make sure you stay true to your brand.

A logo alone can’t build a respected brand. The final step in our secret guide is the integration of a unique brand experience that ensures your messaging remains consistent across every environment, whether digital or print.

Keep Moving Forward

This is where we ensure that the research we conducted, UX/UI design we created, and other branding materials we’ve provided continue to effectively communicate your brand and lead to conversions.

Guide

First, we’ll create a brand guide that establishes the agreed upon Rules of Your Brand, making sure to spell out the guidelines for your logo, font, color palette, iconography, imagery, vocabulary, and print and web material usage.

Materials

Next, we’ll package a deck of branding materials that includes your logo, business cards, stationery, website design, and everything in between.

Application

A form consisting of detailed questions, preferably based on persona interviews and potential user problems, that is sent to a sample of your target audience.

Let it shine.

Are you ready to build a brand experience like Nike’s, Audi’s, or Apple’s? Fill out our form and find out how we can be your hero.