In today’s world, the way companies use sales and marketing strategies is more important than ever. It is also changing more than ever. Every day it seems like there is a new marketing strategy being written about and shared across the web. Getting the word out about your company is no longer simply getting certified by the Better Business Bureau or putting up a couple newspaper ads. It’s not even as simple as implementing web ads.
At Muhlenhaupt + Company, we combine the most up-to-date sales and marketing methods with our experience to create strategies that go above and beyond simple marketing. We can build your marketing strategy from the ground up or simply create a short-run campaign for a promotion. No matter the size of the job, we use every ounce of quality work that we have to deliver. We don’t just create web pages designed to increase conversions by bringing you up in the search engine ratings. We also develop and implement lead generation strategies that entice visitors to your website and follow them up with carefully planned sales promotions sure to keep your business in your customers’ minds.
Google Chairman Eric Schmidt once shared a staggering statistic: “there was 5 Exabytes of information created between the dawn of civilization and 2003, but that much information is now created every two days.” This overabundance of information has led to more informed buyers who prefer research over cold-calling.
So how can you ensure that prospects find your company through all of that informational “noise”? By employing a combination of outbound and inbound marketing techniques that reach the right decision makers and influencers with a clear value that connects emotionally with their existing needs. Easy, right? Except that, it’s not. Studies have shown that the greatest barrier to this type of quality lead generation is a lack of resources and high-quality data. That’s where M+CO comes in.
At M+Co, we will assess your company’s specific goals, positioning and needs in order to construct a lead generation strategy that can build trust, capture the interest of your buyers, and build continuous relationships with them. Our experts will take the guesswork out of your marketing campaigns by creating engaging and relevant content at the right times, generating more leads and turning them into revenue. And that’s just the beginning.
At M+Co, designing websites is more than just “getting the job done.” We look at web design as an art and that’s why we employ amazing artists and designers who work with our web developers to create websites that sing. We work to weave your layout, design and categorizing systems together to create one cohesive website that users can use easily and admire for its design.
By taking the time to get to know about your industry and what sets your business apart, we’re able to really understand your needs and what you require out of your new website. Our customers want to work with us because we take the time to understand their business and design cutting-edge websites that properly evoke their brand’s story.
With experience in building websites for restaurants, music acts, national companies and more, M+Co knows how different each business’ needs are when it comes to their web site design and development.
When you come to M+Co for search engine tactics for your business, you’re getting a team of experts and strategists that understand the importance of giving your customers what they want. Our team of web developers and copywriters know that the right way to SEO is through quality link development and content creation.
After a free initial review and analysis of your website, we’ll be able to identify problems with your site that could be contributing to bad rankings. After identifying these mistakes, we’ll work to analyze the industry and see what SEO and content marketing strategies will work best for your unique needs.
We’re well-versed in what it takes to implement these SEO strategies across your website and we’ll work with you to satisfy search engine algorithms without losing what makes your business special.
With an effective marketing strategy in place, your business will be on the path toward effectual promotion. By carefully creating a marketing strategy specific to your business, you will see improvements on profits and brand recognition, and Muhlenhaupt + Company can help you get there.
By identifying your real target markets, we’re able to create a set of goals for your strategy. We spend time researching how to reach those goals and what tasks need to be implemented in order to do so. Not only are we able to implement personalized strategies for our clients, but our marketing strategists can also deliver evaluation techniques to use later down the line and provide the tools that may be necessary for any future adjustments.
We understand that beneficial marketing strategies are unique to each and every business, and that’s why we make it our mission to customize them so that they work for you and only you. Because you’re not the same as anyone else, and you need a strategy reflecting that.
Promoting your business is a never-ending task. Creating and managing your promotional materials and sales initiatives can be daunting for businesses that have no experienced with the proper protocol or steps involved with implementing a sales promotion.
When potential clients see unique and well-executed promotions, it sticks in their minds. Next time they’re making purchasing decisions, they’ll think of whatever stood out to them in relation to that promotion.
Whether you’re looking for web ads, e-blasts, direct mail, non-traditional promotions or a combination of everything, Muhlenhaupt + Company can take your sales promotion initiatives from the design phase all the way to implementation and monitoring. Our team of promotional experts can construct a strategy customized to your needs. With flexible production methods, we can work with clients of all sizes and within all industries.