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America’s Election Headquarters

Encouraging Youth Voters

Client Natioanl Constitution Center Provided Branding + Publication + App + Poster
Project Encouraging Youth Voters Year 2016
The Challenge

With the upcoming 2016 presidential election, the National Constitution Center in Philadelphia wanted to create a new exhibition that would be the hub for all things election related. Seeking to highlight the importance of voting, and draw the crowds into the center, the National Constitution Center needed a campaign to promote their America’s Election Headquarter exhibition.

Although strongly opinionated, young people between the ages of 18-25 have the lowest voter turnout.

The Process

Although strongly opinionated, young people between the ages of 18-25 have the lowest voter turnout. Looking through historical photos and events helped frame the core of the design, to The raise awareness and to persuade young adults to participate in the country's current issues by voting.

Problem Solved.

Each poster targets a specific moment in American history in which the right to vote was denied to a specific group of people: women, African Americans, and the youth. Through movements and thanks to activists, today voting is a constitutional right without discrimination. However, there is still unfinished business regarding gender, age, and race inequality. Thus, the campaign promotes using your vote as a voice in today's current issues regarding, age, race and gender. Through photo restoration of black and white images, my design takes a modern look at prominent historical events of the past.

Each poster targets a specific moment in American history in which the right to vote was denied to a specific group of people: women, African Americans, and the youth.