|Client GoodRipple||Provided Branding + UX + UI|
|Project Designing the GoodRipple app||Year 2016|
To make a change in the world and encourage people to make a difference in each other’s lives. That was to be the mission statement of GoodRipple, an app in which people from all over the world can accomplish little tasks or challenges each week. Challenges can range from helping someone cross the street, to telling someone you love them. The idea was that they can then be shared through a news feed through which the user can see what others around the world are doing.
It really revolved around how to make the brand approachable, looking at everything from fonts, to colors, to shapes and interactions. The first step in the journey, before the design of the app, was the creation of the identity. We chose a rounded, bold typeface, done to show impact, and made it approachable with the rounded corners. The color palette is warm, and the coral is close to red, to portray this feeling of "impact" and “urgency”.
After reading many books and blogs on living a fulfilled life, we created a variety of wireframes and decided on a flat design, with interactions that ranged from sliding from left to right (as the user gets closer to the end goal). This was to emphasize continuity.