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I knew that if I failed I wouldn't regret that, but I knew the one thing I might regret is not trying.
- Jeff Bezos | Whether you think you can or you think you can't, you're right.
- Henry Ford | The most difficult thing is the decision to act, the rest is merely tenacity.
- Amelia Earhart | Don’t ask what the world needs. Ask what makes you come alive, and go do it. Because what the world needs is people who have come alive.
- Howard Thurman | If people knew how hard I had to work to gain my mastery, it would not seem so wonderful at all.​
- Michelangelo |

Building a Strong Brand for an Extraordinary Organization 2010 to Present

The Brand Story to Raise $250M+ in Capital

Client Maguire Hayden Provided Branding + Marketing + Web + Development
Project Creating Maguire Hayden's Brand Story Year 2010 - Present
The Challenge

If nothing else, Muhlenhaupt + Company builds relationships that not only become extremely close over time but continue for many years. Our ongoing relationship with Tony Hayden and his real estate endeavors is an excellent example.

Early on, working with the rapidly growing Hayden organization, we recognized the need for the development of a consistent and recognizable brand that would readily convey the company’s financial strength, innovative thinking and keen understanding of the commercial real estate market earned over many years of Mr. Hayden’s world-class leadership in the industry.

"Trusting a single partner across all areas of marketing and communications has allowed us to focus on our business objectives..."

– Tara Hayden
The Process

Building the brand graphically, adding a brand statement that spoke to the company’s goals benefiting its clients, and developing the highest quality collateral materials rivaling anything in the market was the start. As Hayden continued to grow both its real estate and management divisions, the company also relied on us to assist with the introduction of new real estate funds and the development of the precise communications required to bring each to success. Annual Fund Meetings are orchestrated by Muhlenhaupt, too, with direct collaboration in the creation of each principal’s presentation. Additionally, Hayden depends on us to produce all communications and advertising for the charitable programs and events in which they participate.

The dramatic expansion of the Hayden organization led to its creation – in conjunction with Mr. James Maguire and his family – of the Maguire Hayden Real Estate Fund I. We were given the opportunity not only to brand and communicate the establishment of the new fund but the complete rebrand of the real estate firm itself to become Maguire Hayden Real Estate Company.

Problem Solved.

Maguire Hayden Real Estate Company is a fully integrated commercial real estate investment and operating firm that primarily acquires, repositions and manages office, industrial and flex properties in the Mid-Atlantic region. Leveraging Hayden’s 40+ year knowledge of the Mid-Atlantic’s submarkets and Maguire’s impeccable investment expertise and track record, Maguire Hayden is uniquely positioned to effectively capitalize on regional real estate market volatility.

"We've trusted the Muhlenhaupt family for years with all of our marketing, communications and branding initiatives. And without a doubt, we've benefited from their growth as a company."

– Tara Hayden

More Goodies.