|Client Muhlenhaupt + Company||Provided Creative Direction + Branding + Packaging + Web + Video Production|
|Project Brand refresh and positioning strategy||Year 2016|
We were moving, we wanted to attract talent, we needed a kick in the ass. Our challenge was to create a forward-thinking brand; one that respected what M+Co stands for, one that capitalized on our history, but also one that would stand out as a leader as we continued to grow.
Moving companies forward. Moving people, teams, ideas, visions, projects forward. That’s what we do. We’ve been moving companies forward for almost 100 years. Although the industry was quite different, we’ve always been working with organizations that are investing in change for improvement. We started in the early part of the 20th century, and you better believe we have some awesome vintage photos. Those photos were the inspiration for the updated brand.
We kept the square and ended up with our three initials “MCO,” an Eames arrow, and a bright (we mean bright) red. The brand is balanced by three typefaces: Tiempos Headline, Campton and Source Sans Pro. We have fun with our messaging, with light and quirky call outs and statements. Our team has played a huge part in coming up with all the messaging throughout the brand.