Let's Talk Careers

And a little wisdom to get you through your day.

“ ”

I knew that if I failed I wouldn't regret that, but I knew the one thing I might regret is not trying.
- Jeff Bezos | Whether you think you can or you think you can't, you're right.
- Henry Ford | The most difficult thing is the decision to act, the rest is merely tenacity.
- Amelia Earhart | Don’t ask what the world needs. Ask what makes you come alive, and go do it. Because what the world needs is people who have come alive.
- Howard Thurman | If people knew how hard I had to work to gain my mastery, it would not seem so wonderful at all.​
- Michelangelo |

Crafting a Brand Experience 100 Years in the Making

Positioning ourselves for growth.

Client Muhlenhaupt + Company Provided Creative Direction + Branding + Packaging + Web + Video Production
Project Brand refresh and positioning strategy Year 2016
The Challenge

We were moving, we wanted to attract talent, we needed a kick in the ass. Our challenge was to create a forward-thinking brand; one that respected what M+Co stands for, one that capitalized on our history, but also one that would stand out as a leader as we continued to grow.

“The main goal in the rebranding became to convey a more personable and clever communication strategy across all of the branding materials.”

As I was looking through old company photos, I noticed that our original logo on the trucks was a cartouche - that's when I knew we had something.

The Process

Moving companies forward. Moving people, teams, ideas, visions, projects forward. That’s what we do. We’ve been moving companies forward for almost 100 years. Although the industry was quite different, we’ve always been working with organizations that are investing in change for improvement. We started in the early part of the 20th century, and you better believe we have some awesome vintage photos. Those photos were the inspiration for the updated brand.

Problem Solved.

We kept the square and ended up with our three initials “MCO,” an Eames arrow, and a bright (we mean bright) red. The brand is balanced by three typefaces: Tiempos Headline, Campton and Source Sans Pro. We have fun with our messaging, with light and quirky call outs and statements. Our team has played a huge part in coming up with all the messaging throughout the brand.

“I guess I haven’t really moved too far beyond our ‘family moving business roots.’ After all, in our fourth generation of Muhlenhaupt business, we’re still moving companies forward.”

– Rip Muhlenhaupt