|Client Piece Of Mind||ProvidedUser Experience + User Interface|
|Project Grocery Shopping Made Easy||Year 2017|
Technological advances have helped us become more informed consumers. For example, a quick Google search can make buying decisions both smarter and easier: Is buying Apple better than Android? Is a Toyota more reliable than a Volkswagen? Are Nike sneakers more comfortable than Adidas? However, technology often fails us at the supermarket.
How can we quickly identify if Granola Box A is healthier than Granola Box B? While you can take the time to read through a lengthy jumble of hard to pronounce ingredients, consumers are often stumped. This poses a greater challenge for shoppers with food allergies, sensitivities and/or dietary restrictions who must ensure they are not consuming certain ingredients.
Whether it is a choice or not, making good decisions to maintain certain eating habits is difficult when there is no transparency on the foods we purchase. Shoppers want to be more informed about the foods they are buying, but the time that is needed to research each ingredient is currently overwhelming, at best.
In order to identify a target audience and find out more about grocery shopping habits, we designed and conducted a survey. The questions asked pertained to:
From the survey analysis, we created a primary persona and two secondary personas that fit the target audience. Keeping these personas in mind, we designed user flows that would help guide the site map. With low fidelity wireframes, we then conducted user testing sessions to determine the usability of the app.
The end product is a mobile app that seeks to simplify the grocery shopping experience for people with food allergies, intolerances and/or dietary restrictions. Within the app, users can customize their food preference and then use their mobile devices to scan a barcode. If the food product contains any of the ingredients indicated as “not safe to consume” by the user, then an alert is shown along with options for alternative food items. Furthermore, users are able to use the app to read current health news, make grocery lists and interact with a community of like-minded individuals or friends.