|Client Watchdog||Provided Web + Digital + Print + Strategy|
|Project Improving Experiences||Year 2017|
Watchdog, the pioneers of real estate project management, recently rebranded and were hungry for more ideal client opportunities. Unfortunately, the agency they initially partnered with didn’t seem to fully understand the Watchdog mission and value proposition. They needed a team that could accurately reflect their updated brand and move their company forward. M+Co quickly stepped in, ready to revitalize their print and digital materials and transform their internal marketing activities.
From the get go, our team jumped right into the immersion process, investing the time needed to understand exactly what Watchdog does and the value of their services. This research phase allowed us to create a website experience that properly conveyed that value.
First, we identified the gaps in their online presence where we could make immediate impacts. Their website had already been live for a few years, but with their new brand in mind, we needed to go back to the drawing board and create a site that made it easy for their visitors to find the rich content they desired.
In just four short months, our team designed a new website experience, created optimized content and refreshed already existing content across the site, and overhauled the site architecture. In addition to the website design and development, we also worked with the Watchdog team to create print materials that would have a more effective impact on their prospective clients. All of this led to the quick results the team at Watchdog had hoped for.
Check it out: when compared to a snapshot of last year’s traffic, we see the site is trending in a very positive direction: Sessions (183.81%), Users (195.49%), and Pageviews (106.86%) all saw significant increases. The area of greatest improvement has been in organic traffic which has seen a (360.82%) increase YoY.
Perhaps Stephen Fean, Vice President of Business Development and Marketing, said it best, “The honest and open lines of communication with the M+Co team made it easy to overcome unexpected roadblocks together during our website launch. Working through difficult issues together allowed us to see the character of the organization and the difference between the agencies we’ve worked with before is night and day. We’re finally getting the personal attention our business needs to succeed. We’re looking forward to continuing our collaboration to help us drive business results through our marketing activities.”